We show you what to eat—based on your cravings, diet, and taste.

No more endless scrolling, food regret, or surprise allergens.
Get food matches that just make sense—for you.

• Join the waitlist below

Tired of decision fatigue? We were too.

You shouldn’t have to scroll through 100 mediocre options to find one decent meal.
Whether you’re vegan, gluten-free, picky, adventurous—or just busy—Appetaste cuts the chaos.We match you to food that fits your vibe, your taste, and your needs.
Allergy-safe. Craving-friendly. Local. No BS.

How Appetaste Works

1. Tell us how you eat.
Cravings. Diet. Budget. Mood. We get it all.
2. We find your perfect match.
No generic filters—just food that actually fits you.
3. You eat better. Instantly.
No wasted meals. No overwhelm. Just 🔥 bites.

Why Appetaste Exists

London has the best street food in the world. But finding it? Broken.❌ Google Maps pushes chains that pay for placement
❌ Instagram "recommendations" are just sponsored ads
❌ Deliveroo optimizes for speed, not taste
❌ Yelp shows restaurant ratings, not dish ratingsYou deserve better.We built Appetaste because we were tired of:
• Walking past incredible vendors and never knowing they existed
• Ordering something that looked good but didn't match our taste
• Scrolling endlessly through options that don't fit our dietary needs
• Settling for the same safe choices out of decision fatigueAppetaste is real discovery. Real dishes. Real matches.No algorithms pushing whoever pays most.
No influencers pretending ads are recommendations.
Just you, your taste, and London's best street food.

FREQUENTLY ASKED QUESTIONS

Q: Is Appetaste free?A: Yes! We have a free tier that gives you 10 dish views per day and lets you save up to 5 dishes. Premium (£4.99/mo or £39.99/year) unlocks unlimited views, unlimited saves, collections, meal planning, and exclusive features. All new users get a 14-day Premium trial—no credit card required.Q: What areas do you cover?A: We're launching in London first, starting with Borough Market, Old Spitalfields Market, and Seven Dials Market. We're adding new neighbourhoods every week based on user demand. Want us in your area? Let us know when you join the waitlist!Q: How is this different from Deliveroo or Uber Eats?A: We don't do delivery. We help you discover DISHES (not restaurants) from street food vendors based on your taste profile and current mood. Think of us as your food discovery engine—like Spotify Discover Weekly, but for finding incredible dishes near you. You still go to the vendor yourself (that's part of the fun!).Q: How does the matching algorithm work?A: When you take the Taste Quiz, we learn your flavor preferences (sweet, spicy, umami, rich, etc.) and dietary restrictions. Then we match you to dishes based on:
• Your taste profile (92% match = this dish fits YOUR palate)
• Your current mood/context (comfort food vs. adventurous)
• Your dietary needs (automatically filtered)
• Your location (prioritizing nearby options)The more you use the app, the smarter your recommendations get.Q: Can I suggest vendors to add?A: Absolutely! We're building Appetaste WITH the London food community. Email us at [email protected] with your favorite street food spots, and we'll prioritize adding them. If you're a vendor yourself, reach out—we'd love to feature you.Q: Do you have an iOS and Android app?A: Yes! We're launching on both iOS (via TestFlight initially) and Android. Join the waitlist to get early access links when we launch beta.Q: What if I have multiple dietary restrictions?A: That's exactly who we built this for. Our filters handle complex combinations—vegan + gluten-free + nut-free? No problem. You'll only see dishes that are safe for you, with full allergen information on every dish detail page. No more "is this safe to eat?" anxiety.